Ten Seconds

For 100 Years, we have been producing innovative athletic laces and accessories, including the All-Pro® lace, the industry standard in basketball sneakers for over 80 Years.

In 1992, the 10 Seconds® brand joined the HBI Collective of brands, bringing shoe care protectants, conditional needs orthotics, and “The [#1] Disinfectant + Deodorizer in Sports!”

We continue to innovate daily with new products, like Flexon® - The Laces You’ve Been Looking For. We support multiple amateur and competitive athletes as they continue to build and pursue their athletic careers.

You can find us in your favorite sporting goods, running, and specialty athletic retailers across the US and beyond.